£2 Million Raised To Provide E-Commerce Companies With Sustainable Packaging

Movopack – a company providing e-commerce platforms with circular and sustainable packaging – announced it has raised a £2 million ($2.5 million) seed funding round led by early-stage investor 360 Capital, with participation from Greiner Innoventures and Techstars.

This funding round will speed up Movopack’s official launch in the UK—the company’s first expansion outside of Italy—to help address a growing packaging waste crisis. Over a billion pieces of plastic are discarded weekly.

The EU has revealed legislation requiring 10% of e-commerce packaging to be reusable by 2030 (increasing to 50% by 2040). Movopack offers e-commerce retailers cost-effective, returnable, and customizable packaging solutions to help them meet these targets affordably. The UK expansion marks a significant milestone as British retailers increasingly prioritize approaches that align with corporate environmental goals and consumer demand for eco-conscious options.

Movopack’s UK launch will enable consumers to quickly return packaging through the extensive Royal Mail postal system, offering access to any of its 115,000 postboxes nationwide. This infrastructure ensures a seamless return process, helping UK retailers adopt Movopack’s circular packaging while providing a sustainable, convenient solution for their customers.

The Milan-based company was co-founded by high school friends Tomaso Torriani (CEO), Alberto Cisco (CCO), and Andrea Cipollone (COO), who recognized the environmental oversight of single-use e-commerce packaging and the lack of affordable and practical sustainable alternatives.

Movopack’s packaging, made from recycled plastic bottles (rPET) and woven recycled polypropylene (PP), was designed for enduring postal handling and can be reused by retailers up to 20 times. Compared to standard e-commerce packaging, which uses single-use cardboard with 70% recycled content, each Movopack package delivers major environmental benefits when reused 20 times.

KEY QUOTES:

“This funding round demonstrates the growing enthusiasm for Movopack’s potential to transform the e-commerce industry with sustainable, circular packaging solutions. We’re particularly excited about this investment as it enables us to launch in the UK at a time when the demand for sustainable solutions has never been stronger. Consumers and brands alike are seeking impactful ways to contribute to a world where societies and economies can grow and thrive without compromising the environment – and we are here to meet that need. At Movopack, we’re working on making sustainability not just an option, but a standard in e-commerce.”

• Tomaso Torriani, CEO and co-founder of Movopack

“To date, sustainable packaging for e-commerce has garnered growing attention; however, it continues to be marked by fragmentation, and, notably, a lack of digital integration. We are backing the movement to make e-commerce more sustainable through our investment in Movopack’s returnable e-commerce packaging. As they launch in the UK, we believe Movopack is perfectly positioned to lead the charge in transforming how brands implement sustainable practices, and we are glad to support their mission.”

• Lucrezia Lucotti, Partner at 360 Capital

“Our investment in Movopack reflects our commitment to driving innovation within the packaging industry, particularly in offering sustainable approaches. By supporting Movopack, we are investing in a promising startup dedicated to reusable packaging solutions, which aligns with our strategic focus on circular economy initiatives.”

• Lukas Seemann, Senior Investment Manager of Greiner Innoventures