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Ebay in China: neither fish nor fowl – Gerson Lehrman Group

Ebay in China: neither fish nor fowl
Gerson Lehrman Group
Ten years ago, Ebay came to China and tried to develop its C2C business. The reason was clear and simple: “we've done great in States and other countries, we would have done the same great in China copying our international strategy and model.

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