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Royal Mail teams up with Eyetracker to boost UK direct mail
Business Strata – Business News Companies using B2B direct mail to drive their lead generation may be able to benefit from a new service being offered by Royal Mail in partnership with a top marketing research agency. Operating out of the postal carrier's Mail Media Centre in London, … UK eye-tracking service to measure response to direct mail Direct mail marketers offered monthly eye-tracking omnibus Eye Tracking Omnibus Launched |
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