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Consumers like ‘junk mail’ – report – MyCustomer.com

Consumers like 'junk mail' – report
MyCustomer.com
Despite the negative connotations attached to so-called 'junk mail', nine in ten people are happy to regularly receive unaddressed mail from retailers, a new study has found. The study, for Royal Mail Door to Door, revealed that consumers like to
Royal Mail: 9 in 10 willing to received unaddressed mailInstitute of Direct Marketing (press release) (subscription)

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