eBay brings offline segmentation online, identifying ‘geo-tribes’ for advertisers – Marketing magazine Australia
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eBay brings offline segmentation online, identifying 'geo-tribes' for advertisers
Marketing magazine Australia eBay has employed a segmentation of its users to promote its behavioural targeting abilities using 15 'geo-tribes' or named consumer archetypes for advertisers to target. With the assistance of RDA Research, the online auction site conducted a … |
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