eBay Acquires Svpply To Solve Its Social Shopping Problem

When we spoke to eBay 's VP of Social Commerce Don Bradford for our April edition of Fast Talk , he identified social shopping as one of the massive e-retailer's problem areas. Simply put, eBay knew shoppers were more likely to purchase things if their friends weighed in during the decision process. It's why others have tried–and mostly failed–to make e-commerce as social as its offline …

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