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Home / Royal Mail / Incentivising DM by price is not the answer – Marketing Week

Incentivising DM by price is not the answer – Marketing Week

admin September 17, 2012 Royal Mail Leave a comment 134 Views

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Incentivising DM by price is not the answer
Marketing Week
The venerable organisation should be taking its lead from its UK counterpart, the Royal Mail. Although no stranger to offering discounts, the UK postal operator has augmented its direct marketing services to offer data, creativity and media services in …

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Edward and Sophie were the Harry and Meghan of their day but after their private careers became a well-publicised disaster, they rejoined the family and knuckled down to turn the public’s view of them around – could the Sussexes now follow their lead?

They were a young couple who wanted to be ‘half in, half out’ of the …

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