 BBC News |
eBay Study Says Strong Brands Like eBay Don't Need Google Ads
Huffington Post "The conclusion: Incremental revenue from paid search was far smaller than expected because existing customers would have come to eBay regardless, whether directly or through other marketing channels," eBay spokeswoman Johnna Hoff wrote in an … Google advertising value questioned by eBay Did eBay Just Prove That Paid Search Ads Don't Work? The Impact That eBay, Amazon Have On Search Marketing |
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