 The Guardian |
eBay: Our paid Google advertising was a total waste of money
Register eBay Research Labs looked at the online bazaar's sales after it gave up on search ads in some regions but left them on in others. According to the results, paid ads in search are only driving a negligible amount of extra revenue for the marketplace and … Google keyword advertising is waste of money, says eBay report ebay to Google: "We don't need you. No established online brand does" eBay study suggests paid advertising on Google has little effect on sales |
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