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eBay (EBAY) Study Sparks Debate About Value of Google (GOOG) Paid Search
StreetInsider.com (subscription) eBay tested the theory by "going dark" and concluded that brand-keyword ads have no short-term benefits. "For a well-known brand like eBay, the efficacy of SEM is limited at best" said researchers. Researchers also said they think well known brands … |
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