eBay’s New Ad Exchange Raises A Question: What If It Acquired Online Ad Giant … – Business Insider
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eBay's New Ad Exchange Raises A Question: What If It Acquired Online Ad Giant …
Business Insider Ad exchanges work by allowing advertisers to bid in an auction on web users arriving on a site, in this case eBay. The users arrive carrying tracking cookies — little bits of software code — that detail the user's browsing history. That gives … |
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