Wall Street Journal (blog) |
eBay Brings Behavioral Ad Targeting to Mobile App
EcommerceBytes eBay has lots of data about its shoppers, and it has millions of mobile shoppers per month with 260 million global app downloads. This fall, it's putting the two together to offer advertisers an opportunity to target buyers who use the eBay apps to … EBay Prepping New Mobile Ad Network eBay mobile ads coming back EBay to launch an in-app mobile advertising network |
More: continued here