Channel 4 to launch eBay-style market for advertisers on cloud TV service – The Guardian
The Guardian |
Channel 4 to launch eBay-style market for advertisers on cloud TV service
The Guardian Channel 4 is to launch an eBay-style digital marketplace for advertisers to buy commercials on its video-on-demand service. The broadcaster claims it is the first in Europe to introduce programmatic buying – the term for the automation of the buying … |
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