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printweek.com |
Royal Mail launches ad campaign to promote direct mail
Post and Parcel Key findings from the project, called “The Private Life of Mail”, will be sent through the mail to around 14,000 marketers and agencies to state the case for mail as an “essential” part of any marketing campaign, Royal Mail said. Jonathan Harman … Agency bosses back direct mail in Mailmen campaign Direct mail study reveals key insights on the medium's subconscious influence |
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