Google Loses eBay Classifieds To adMarketplace On-Site Search Ads – MediaPost Communications


MediaPost Communications

Google Loses eBay Classifieds To adMarketplace On-Site Search Ads
MediaPost Communications
For eBay Classifieds, moving from Google to adMarketplace drove-up click-through rates by 10% across the sites during the past six months, and experienced 49.8% increase in eBay Classified's yield as measured by effective CPM. The increase in …
eBay Classifieds Boosts Mobile and Tablet Yield with adMarketplace Search Business Wire (press release)

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