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The Guardian |
Royal Mail's online shopping trial sparks fears of junk mail deluge
The Guardian Royal Mail said it wanted to add traditional mail to the £1bn so-called programmatic media industry, which claims to match customers' interests more accurately than old-style junk mail. The trial with the retailer, reported in the Daily Mail, only … Here's how Royal Mail wants to turn itself around: Targeted junk mail based on … Royal Mail to deliver junk mail to shoppers after clicking on a product online Royal Mail'to send customers targeted junk mail' |
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