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Uber, the trading stamp unicorn – FT Alphaville (registration)


FT Alphaville (registration)

Uber, the trading stamp unicorn
FT Alphaville (registration)
To address that here's a little story about a company — the Green Shield Trading Stamp Company, to be precise — which deployed not dissimilar tactics in the 1960s, igniting a heated political debate about whether such promotional practices should be …

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