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Confident eBay CMO has no Amazon fear
AdNews Working with its new creative agency 72andSunny in this market for the first time, this week saw eBay's new TV ad roll off the conveyor belt. The 'Fill Your Cart with Colour' campaign went to air Sunday night and as of today also makes its way across … eBay Australia launches major brand campaign as it readies for Amazon arrival Amazon will struggle in Australia: eBay CMO Interview: eBay's new marketing chief on the rapidly evolving online marketplace |
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