Paramax, Titan team with Extreme E on IMAX project | Deals | News

Extreme E, Paramax Films, and Titan Cinema have formed an exclusive partnership that will see the story of the new electric SUV off-road racing championship reach the silver screen in what the partners call the largest, most spectacular and immersive form of IMAX.

The large format filmmakers are to be given behind-the-scenes access to the motorsport series’ teams, drivers and locations some in remote places that have already damaged by climate change or human interference.

Extreme E will be the first motor racing championship to be hosted by Greenland, and it is set to embark on a journey to the Himalayas, North African Desert, South American Rainforest and an Indian Ocean Island in its inaugural 2021 campaign.

The goal is to shine a spotlight and inspire global action on issues such as deforestation, rising sea levels, melting glacier ice, desertification, and plastic pollution, while encouraging adoption of electric cars promoting sustainability. Access to these locations will be undertaken by Extreme E’s floating paddock, the former Royal Mail Ship St. Helena. The championship’s crew and its teams and drivers will ensure that every intimate detail can be chronicled, with the potential to highlight the series’ goals and the trials of its on-track stars.

“We want everybody to be a part of this grand vision, this special adventure with a purpose,” said Extreme E chief marketing officer Ali Russell.

“Our mission is to show people just how critical the problems our planet faces are, and what we can do to change and make a positive difference. The thrill of world-class motorsport can bring fresh attention to these issues, and drive substantive change with the help of cutting-edge electric vehicles. We are doing something entirely new with Extreme E. Bringing Paramax and Titan on-board to be across the whole project, every step of the way, will produce compelling viewing and complement our live motorsport and documentary offerings in the most perfect way via Giant Screen/IMAX formats.”

“Paramax is thrilled to partner on this incredibly dynamic large format film, and help raise global awareness for the critical need to protect the environment through the format’s powerful impact and demographic reach,” added Paramax Films CEO Amos Rozenberg.