Royal Mail reveals Black Friday shopping hotspots

Consumers in central London were the most “prolific shoppers” over the
course of Black Friday and Cyber Monday, according to Royal Mail as they
made the most online purchases.

Royal Mail has revealed the top ten areas where shoppers made the most
online purchases during Black Friday and Cyber Monday and London was
closely followed by Scottish shoppers, taking five spots on the list.

Kirkwall, the largest town of Orkney came in second, followed by
Lerwick, Shetland in third, while Inverness and Dumfries took fifth and
sixth spot in the list, and Galashiels in the Scottish border was tenth.

Fourth was Welsh town, Llandrindod Wells, while eight and ninth spot
went to North West London and Shrewsbury.

The top 10 online shopping hotspots are based on analysis of parcels
accepted into the Royal Mail network between November 26 and December
3.

A spokesman for Royal Mail said in a statement: “We have looked at
parcel delivery data across our network of delivery offices and this has
revealed that Central London is the UK’s Black Friday and Cyber Monday
online shopping hotspot for 2019.

“The data shows that parcel delivery at Christmas is just as important
for our rural customers as it is for our city customers. We take the
planning for the festive period very seriously and start preparing for the
next year the moment the current one is over.”

In December 2018, Royal Mail handled 164 million parcels, up 10 percent
compared with the year before.

Image: by SL Wong from Pexels