Arlo & Jacob’s new London flagship is its 4th new store in 18 months

// Arlo & Jacob opens its newest showroom at Islington Square, North London

// The showroom is touted as the furniture retailer’s London flagship

// It’s also Arlo & Jacob’s 2nd London store, and the 4th new store it has opened in 18 months

Arlo & Jacob has opened the doors to its fourth new store in the space of 18 months.

The new store, touted as the furniture retailer’s new flagship, is located within Islington Square, North London.

The 4700sq ft space houses over 65 products including a collection of hand-made sofas, chairs and accessories with a focus on premium British craftsmanship.

READ MORE: Arlo & Jacob announces new flagship, achieving 4 new stores in 18 months

The new store – the second for the city after Arlo & Jacob’s first showroom in Fulham – also features a children’s play house and on-site café.

Arlo & Jacob also boasted that it was defying the downturn of high street, as the Islington showroom is its fourth UK store opening in the space of 18 months.

“We’re thrilled to be opening our second London showroom in Islington Square, as Upper Street is a well-known destination for home and fashion shopping, and Islington Square will further enhance the retail offer,” Arlo & Jacob commercial director Harvey Director said.

“With our established business in Fulham already drawing customers from North London, Islington will hopefully enhance our brand recognition and enable easier access to the Arlo & Jacob collection across London.”

Click here to sign up to Retail Gazette‘s free daily email newsletter