the online fashion buys Britain splurged on in lockdown 

“Second hand retail sites and apps have exploded over lockdown and we should thank younger shoppers for that,” says Mary-Leigh Bliss, a fashion analyst at YPlulse. “There have been enormous spikes in traffic and activity to sites like Depop during this pandemic. For young people growing up in the shadow of a recession, price is everything, and second-hand is not only affordable, it’s good for the environment. And online shopping makes it so much easier to find.”

With the upcoming September shows likely to be largely digital, it is entirely right that 2020 is being called the year of the great fashion reset. Our fast growing appetite for online shopping is one very important aspect of it. 

The most popular products for online shopping – fashion

1. T-shirts (33%)
2. Shoes (29%)
3. Trousers (23%)
4. Children’s clothes (18%)
5. Shorts (18%)
6. Blouses/shirts (17%)
7. Summer dresses (15%)
8. Pants (15%)
9. Pyjamas (14%)
10. Bras (14%)
11. Slippers (10%)
12. Second hand clothing on eBay and other online marketplaces (9%)
13. Sunglasses (8%)
14. Baby clothes (7%)
15. Handbags (7%)

The most popular products for online shopping – beauty

1. Skincare products (19%)
2. Moisturiser (19%)
3. Foundation (11%)
4. Lipstick/lip gloss (10%)
5. Nail varnish (8%)
6. Hair clippers (8%)
7. Eyeshadow palettes (7%)
8. Hair clips/grips (7%)
9. Eyebrow pencils (7%)
10. Tweezers (6%)
11. Fake tan (4%)
12. Nail gels (4%)
13. False eyelashes (4%)
14. Tangle teezers (4%)
15. Home UV nail kits (2%)

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