2.0 & Partners appoints Chris Madden as Chief Content Officer

Luxury travel retail specialist 2.0 & Partners has appointed Chris Madden as Chief Content Officer. Madden will lead the company’s content creation strategy and promote its specialist services with a special focus on the 2.0 & Partners e.ALERT.

He will work alongside 2.0 & Partners CEO Fabio Bernardini, Executive Vice President Marco Passoni and Business Development Account Manager Sergei Bozhok.

Madden has worked in the travel retail industry since 2016 and was previously part of the DFNI editorial team. He went freelance in 2019 and continues to work within the travel retail sector with Essential Communications and as Tobacco & Special Projects Editor for DFNI. He has also worked for both the internal and external publications for Royal Mail and TfL.

Commenting on Madden’s appointment, Passoni said: “We are very pleased to welcome Chris to the team and look forward to what he will add with his experience within the sector.

“As the travel retail industry begins to recover from the challenges of recent years, we are delighted to be expanding our team and our services to meet the needs of partners old and new around the world.”

The 2.0 & Partners e.ALERT gives travel retail stakeholders access to new tender opportunities through personalised updates on the latest RFPs accompanied by analysis.

2.0 & Partners’ new e.ALERT service aims to keep clients informed of travel retail tenders and opportunities in real-time

Clients can choose what sort of opportunities they are looking for and 2.0 & Partners will analyse each new opportunity and send the ones that meets an individual company’s specifications. 2.0 & Partners also offers strategic mystery shopping and location, intelligence & selection services.

“As the travel retail industry rebuilds, it has never been more important to have the right brands in the right places, in the right way – and our e.ALERT service is all about creating the connections which will make that happen,” Passoni added.

“We want to make sure that brands are aware of every opportunity which could benefit them. We want to help match them with the spaces, landlords and operators which are perfect for them so we can build a brighter travel retail market.”