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AA Milne’s iconic children’s book, Winnie-The-Pooh, has been reimagined to highlight the impact of deforestation.
Created by eco-friendly toilet paper brand, Who Gives A Crap, the reworked illustrations show how traditional toilet paper production is thinning forests around the world.
Reflecting environmental changes, Winnie-The-Pooh: The Deforested Edition reimagines the famous bear with a deforested home. What once was a luscious forest is now a barren land left with tree stumps.
It comes after research found that almost a third (29%) of children have raised concerns about deforestation with their parents, while over 1 in 10 have ‘no idea’ what it is. The findings also discovered that over one third (38%) don’t even know that most toilet paper is made from trees.
Elsewhere in the research, the team found their is a generational gap when it comes to understanding the issue of deforestation. 74% of children think they know about it, while 55% of parents couldn’t confidently say what deforestation is. Furthermore, almost a third (29%) of children have raised concerns about deforestation with their parents.
“Arguably the most beloved children’s book of all time, many of us have fond memories of reading Winnie-The-Pooh and transporting ourselves into Pooh’s adventures in the Hundred Acre Wood. By ‘deforesting’ this iconic, imaginary land, we hope to put the issue of deforestation in the spotlight to help families, and beyond, understand how this impacts our own trees and forests,” says Simon Griffiths, Who Gives A Crap founder.
“Our research shows a limited awareness of deforestation and the realities of it, with many who just aren’t aware of the impact that large-scale toilet paper production has on the environment around us — but children are leading the way in learning more. Making small changes to your everyday toilet routine can make a big difference.”
For more information about the project, visit whogivesacrap.org.
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