VIDEO: Why fresh food delivery is such a challenge

More parcel delivery companies are branching out to provide last-mile delivery for fresh food items. Succeeding in this segment is easier said than done however, as there are a number of practical, logistical and cost challenges associated with these services.

In this week’s Last Mile Prophets video, regular panelists Gary Winter and Marek Różycki discuss the ins and outs of fresh food delivery, and consider what could be done to make such services more viable.