Related Articles
The research indicates that a significant 68.4% of individuals utilising Collect+ or similar parcel services are female.
Furthermore, nearly half (45.3%) of these women are mothers living with their partners and children.
Additionally, 45% of the service users fall within the 18-34 age bracket, emphasising the appeal of these services to the younger generation.
Findings also indicate that soft drinks and confectionery are most likely to be purchased by shoppers visiting a store to use parcel services.
This vindicates the long-held view that provision of additional services by retailers can drive footfall and bottom-line growth through impulse purchases.
Nick Williams, director of parcel services at PayPoint, said: “These findings pinpoint young women and those with families as a key growth driver of in-store parcel service usage. Similarly, like everyone who uses in-store parcel services, they are supporting the revenue of independent retailers by boosting footfall and ad-hoc purchases of the everyday essentials that we all rely on.
“Providing convenience and flexibility to local communities throughout the UK sits at the heart of our business strategy.
“This is why we have worked hard to bring a range of market leading brands and partners to the Collect+ service, most recently Royal Mail, Vinted and others.”
Commenting on the trend, Nick Landon, chief commercial officer at Royal Mail, added: “We are seeing increasing demand from our customers wanting to drop off returns or parcels they have paid for online, which now makes up more than half of our non-account customers’ parcel sales.
“We know our customers have different lifestyles and we want to make it as easy as we can for them to send and receive parcels by giving them the widest possible choice.
“Our partnership with Collect+ is enabling us to do this by adding thousands of additional locations for our customers to drop off parcels, with convenient opening hours including evenings and weekends.”
Source link
