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2024 RTIH Innovation Awards: don’t delay, enter today!
There are only three weeks left to submit your entries for the 2024 RTIH Innovation Awards.
Deadline for submissions is Friday, 25th October.
The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
Starbucks offers free coffee on Roblox platform as Dubit opens doors to virtual stores in role playing games
Dubit has opened Starbucks’ first four virtual stores in some of the most popular Roblox role playing games.
These are available to Roblox fans from 13 markets across Asia Pacific.
The virtual stores are inspired by physical locations and set across virtual cities on Roblox like Bilberry City, Theme Park HeideLand, Seaboard City, and NewSmith. People can order a beverage from green apron partners, chat with fellow users, and embark on a treasure hunt.
They will journey through a map to search for ten coffee inspired collectible items, unlocking exclusive in-game rewards along the way. In-game achievements can be redeemed for real-world rewards at select Starbucks stores across eight markets, including Cambodia, Laos, Hong Kong & Macau, Indonesia, Malaysia, New Zealand, Singapore and Thailand.
“Come visit and enjoy a virtual coffee in our virtual third place. There are 35,000 UGC items up for grabs, and even more real-world prizes courtesy of Starbucks from free customisations to free coffees,” says Matthew Warneford, CEO at Dubit, which has created Gamer Rewards, pitched as the first loyalty programme for Roblox that lets players earn in-game rewards and redeem them off-platform, and also Gamer Retail to power immersive in-game retail experiences for brands.
Warneford adds: “I’m hugely excited. This year we’ve seen meaningful real-world outcomes from Roblox. Last month, we drove 15,000 people into real-world stores here in the UK.”
“Earlier this year, we delivered a 22% increase in sales velocity for one of America’s most popular lunchtime snacks. Roblox drives real-world results, and will for Starbucks too.”
“The campaign is geo-locked to APAC regions. Thanks Starbucks! And a big thank you to our amazing game partners: Seaboard City, Bilberry City, New Smith, and Theme Park HeideLand.”
Premier League football club Manchester United taps SCAYLE tech for launch of new e-commerce platform
Manchester United has launched its new e-commerce platform after selecting SCAYLE for the project.
This enables transactions across multiple languages and currencies. It also allows for features like ‘make your shirt’ and ‘shop by player’ customisation, fast load times, and a mobile first experience.
The pair say that they will now build on this to develop further innovations for fans as part of their ongoing partnership.
James Holroyd, Manchester United’s Chief Commercial Development Officer, says: “Our new e-commerce platform is a game changer in terms of the quality and reliability of service we can offer fans.”
“We are excited to be working with SCAYLE to set new standards in digital commerce and respond to the growing demand for our products from all corners of the globe.”
“This milestone is an important moment in our partnership and the wider digital transformation of Manchester United as we futureproof the club for a new era of digital engagement with fans.”
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