Royal Mail launches ‘Send It Your Way’ ad

Royal Mail is highlighting the various ways customers can send parcels through its expanded drop-off and collection options in a new campaign ahead of Christmas.

Created by AMV BBDO, the ‘Send It Your Way’ campaign centres around a 60-second spot showcasing the simplicity of the service’s parcel solutions, following the addition of over 5,000 new drop-off points this year.

“This beautifully shot campaign raises awareness and highlights the ease and convenience of sending parcels through Royal Mail,” Heidi Kieran, head of consumer marketing at Royal Mail said.

“Whether you prefer to have your postie collect your parcel from your doorstep or drop it off while out and about, Royal Mail offers unrivaled options to suit every lifestyle,” Kieran continued.

“We are rapidly expanding our number of parcel points to give customers the widest possible choice, with over 5,000 Collect+ sites and lockers added this year, with more to come in the months ahead.”

Tim Riley, AMV BBDO creative partner, added: “People trust Royal Mail and its posties to deliver their parcels. This campaign aims to build on that trust by showing how Royal Mail is making it easier than ever to send parcels – and save money.”

With media planning and buying by The7stars, the integrated campaign will run across TV, video-on-demand, online, cinema, and out-of-home platforms, supported by additional 30, 15, and six-second edits.