Home / Royal Mail / Royal Mint hides rare collectable in Christmas advent calendar but only one lucky person will find the ‘striking gold’ item

Royal Mint hides rare collectable in Christmas advent calendar but only one lucky person will find the ‘striking gold’ item

The Snowman is featured on a new Royal Mint 50p coin, with a gold version hidden in one of its advent calendars for someone to discover on Christmas Eve.

To further celebrate the launch of The Snowman 2024 collectable 50p, the Royal Mint has hidden a solid gold coin behind one of its limited-edition advent calendars, giving someone the chance of ‘striking gold’.

The advent calendars are priced at £30, with a total of 3,000 available—only one will contain a gold proof version of The Snowman coin. 

The Snowman 50p coin is available in a range of precious metal finishes, including colour editions,  which can be found on the Royal Mint’s website, with prices starting at £12.

The new coin celebrates Raymond Briggs’ classic picture book, with a new design by Robin Shaw, art director for The Snowman and The Snowdog, the sequel to the original television adaptation. The coins will not enter general circulation.

The 50p coin is based on Raymond Briggs’ classic picture book, about a boy who builds a snowman that comes to life

The Royal Mint has hidden a solid gold coin behind one limited edition advent calendar

The Royal Mint has hidden a solid gold coin behind one limited edition advent calendar

Since The Snowman first appeared on a Royal Mint 50p in 2018, close to 700,000 coins featuring the character have been made

Since The Snowman first appeared on a Royal Mint 50p in 2018, close to 700,000 coins featuring the character have been made

This year’s reverse (tails) design shows The Snowman decorating a Christmas tree.

A selection of the coins will feature colour, bringing the story to life on the small canvas of a 50p coin.

Since The Snowman first appeared on a Royal Mint 50p in 2018, close to 700,000 coins featuring the character have made their way into collections globally across 75 different countries. 

Rebecca Morgan, director of commemorative coin at the Royal Mint, said: ‘The Snowman collectable 50p has become a Christmas tradition at the Royal Mint, and we are delighted to continue this much-loved story on UK coinage.

‘This year marks The Snowman’s seventh appearance on a 50p, and Robin Shaw’s special design expertly captures the magic of Christmas.’

Mr Shaw said: ‘It’s an honour to see one of my designs appear once again on a 50 pence piece.

‘This year’s Snowman coin captures the magic of Raymond Briggs’ most enduring creation while celebrating The Snowman’s latest adventure on UK coins.’

First published in 1978 as a wordless picture book, The Snowman has since sold 5.5 million copies worldwide.

The Snowman has sold 5.5 million copies worldwide and was first published in 1978

The Snowman has sold 5.5 million copies worldwide and was first published in 1978

The advent calendars are priced at £30, with a total of 3,000 available

The advent calendars are priced at £30, with a total of 3,000 available

The Snowman 50p coin is available in a range of precious metal finishes with prices starting at £12

The Snowman 50p coin is available in a range of precious metal finishes with prices starting at

The book inspired an animated short film that was first broadcast on Channel 4 on December 26 1982.

Thomas Merrington, creative director, Penguin Ventures, said: ‘Raymond Briggs’ The Snowman is a beloved and magical story that captures the hearts of many families at Christmas every year. 

‘We are thrilled our partnership with the Royal Mint continues to flourish with the release of this seventh coin.’


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