Shocking moment Morrisons shoppers climb over each other in battle to get to reduced food trolley

Shopper Maria Jones was left shocked by the number of people clambering over one another to grab the cheaper deals as bargain-loving shoppers were seen swarming a reduced food trolley

Chaos ensued as bargain-lovingshoppers were seen swarming a Morissons reduced food trolley as soon as it hit the shop floor.

Shopper Maria Jones was left shocked by the number of people clambering over one another to grab the cheaper deals. The 35-year-old said that between 5:30pm and 6pm everyday trollies are put out by members of staff with reduced items. The bakery, groceries and meat aisle will all have items that are going out of date or damaged with the price reduced.

Each day, the trolley will be met by a frenzy of customers trying to save on their shopping. And in the shock footage, taken at the branch of the supermarket on Ridgeway Drive, Stoke-on-Trent, the group can be seen grabbing items that were stickered for as cheap as 5p.. Maria told What’s The Jam: ”I have never seen anything like this.

“It is very sad to see. The customers were almost fighting over reduced food. There is usually a queue of people at different parts of the shop. This occurs every day around 5:30pm and 6pm. This was not filmed to shame anyone, but the opposite, to show the cost-of-living crisis currently in the UK.” Members of the public were left shocked by the crazy scenes.

One stated: “Well done, you saved 30p.” Matthew added: “All that for 40p off and it will be out of date tomorrow”, while another person said: “Same time everyday.” One other stated: “Cost of living crisis, I’ve seen this in Asda too.” Meanwhile, another person posted: “Happens in every Morrisons at like 5pm, 6pm and it’s always the same people.” Morrisons have been approached for comment.

People from all walks of life rely on yellow sticker bargains from supermarkets – food that is significantly reduced just before it goes off – to feed their families. But the introduction of dynamic pricing – where prices continuously adjust to reflect demand, season and supply – could mean it’s the end of the road for yellow sticker reductions making it much tougher to bag a bargain.

It wasn’t that long ago that Al Baker from Aldershot, Hampshire, found himself living from hand to mouth after his food import business went bust. “I had no money, sometimes just pennies in my pocket,” the 50-year-old dad told the Mirror. “I relied on yellow sticker bargains to feed my family and If I hadn’t been able to get my hands on them, I genuinely don’t know what we would have done. I am worried that dynamic pricing could be the final nail in the coffin for yellow sticker bargains.”

Al launched The Penny Pincher in 2018 – a blog where he shares his yellow sticker bargains and other money saving tips and he now has nearly 15,000 followers on Instagram. But after he went bankrupt, he worked as a courier and in Morrisons to try and make ends meet and worries what dynamic pricing will do to those who are struggling to make ends meet.

“When I worked at Morrisons everyone from all walks of life would come in for the reductions. I remember speaking to a guy in a suit who told me he couldn’t afford to buy full price food because it cost him a fortune to get to work. Pensioners will be badly affected as some of them will also be losing their Winter Fuel Payment and food costs are still sky high – I was in a supermarket the other day and it was £3 for six apples – that’s just ridiculous. With dynamic pricing coming in as well, fewer discounts on food could mean the difference between having a decent meal that day or not.”