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The stickers aim to represent unsolicited advice young people are often barraged with when starting their professional careers, and were animated by VCCP’s global content creation studio, Girl&Bear.
Through the campaign, LinkedIn aims to reach a broader audience natively on LinkedIn and across Meta.
Zara Easton, group head of brand marketing UK at LinkedIn, said: “When you’re just starting out, everyone wants to give you advice and it can be overwhelming. We brought this to life in a weird and wonderful way – tapping into Gen Z’s love for self-expression through stickers on their laptops. Our LinkedIn sticker cuts through the noise, grounds us and directs us to LinkedIn’s new ‘Videos For You’ feature – the go-to place for informative, career-driven content that you’ll actually find useful. Our aim is to share practical tools and tips that empower young professionals in today’s fast-paced world, featuring influential voices like Patrick Quinton-Smith, Shola West, and Heather Elkington.”
Matt Lloyd, deputy executive creative director, VCCP London added: “As a career starter, everyone’s lining up to give you advice and career hacks. Not all of it helpful. We brought this to life using a random cast of stickers found on laptops and phones etc. A cacophony of conflicting opinions, bombarding our career starter with unsolicited advice. Just as it gets too much, our LinkedIn sticker steps in as the helpful voice of reason. We covered subjects that the next generation of workers want to get real, actionable advice on, demonstrating the importance of getting the right know-how from the right people. Price James not only directed brilliantly, he also made a wonderfully pompous cat.”
Campaign credits
CAMPAIGN TITLE: Know-How that sticks social series
CLIENT: LinkedIn
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTOR: Matt Lloyd
COPYWRITER AND ART DIRECTOR: Tom Lee & Alice Goodrich
MANAGING PARTNER: Lindsey George
ACCOUNT DIRECTOR: Nicole Mouawad & Harriet Sweetman
ACCOUNT MANAGER: Mark Jones
PLANNING DIRECTOR: Tiffany Mondesir
PLANNER: George Poynter
AGENCY TV PRODUCER: Richard Guy
AGENCY CREATIVE PRODUCER: Lydia de Blangy
MEDIA BUYING AGENCY: iProspect
MEDIA PLANNER: Owais Tambe
PRODUCTION COMPANY: Girl&Bear
DIRECTOR: Price James
EDITOR: Ashley Sykes
EXECUTIVE PRODUCER: Ed Rosie
PRODUCER: Richard Guy
POST-PRODUCTION COMPANY: Girl&Bear
POST PRODUCER: Heather Mahony
COLOURIST: Ashley Sykes
AUDIO POST-PRODUCTION COMPANY: Girl&Bear
SOUND ENGINEER: Emily Vizard
PHOTOGRAPHER: N/A
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