Italian firm partners with Royal Mail to launch circular e-commerce packaging in the UK

ITALIAN-headquartered Movopack has raised a £2 million seed funding round to turbocharge its launch in the UK.

The company, which specialises in providing circular and sustainable packaging to e-commerce platforms, will allow consumers to ‘easily’ return packaging through the Royal Mail postal system.

The UK expansion marks an ‘important’ milestone for the firm, with it saying that British retailers increasingly prioritise approaches that align with corporate environmental goals and consumer demand for eco-conscious options.

Movopack’s packaging, made from recycled plastic bottles (rPET) and woven recycled polypropylene (PP), is designed to endure postal handling and can be reused by retailers up to 20 times. Compared to standard e-commerce packaging, which typically uses single-use cardboard with 70% recycled content, each Movopack package—when reused 20 times—delivers significant environmental benefits, the firm said.

Tomaso Torriani, CEO and co-founder of Movopack, commented, “This funding round demonstrates the growing enthusiasm for Movopack’s potential to transform the e-commerce industry with sustainable, circular packaging solutions. We’re particularly excited about this investment as it enables us to launch in the UK at a time when the demand for sustainable solutions has never been stronger. Consumers and brands alike are seeking impactful ways to contribute to a world where societies and economies can grow and thrive without compromising the environment – and we are here to meet that need. At Movopack, we’re working on making sustainability not just an option, but a standard in e-commerce.”

The seed funding round was led by early-stage investor 360 Capital, with participation from Greiner Innoventures and Techstars.

Lucrezia Lucotti, partner at 360 Capital, said, “To date, sustainable packaging for e-commerce has garnered growing attention; however, it continues to be marked by fragmentation, and, notably, a lack of digital integration. We are backing the movement to make e-commerce more sustainable through our investment in Movopack’s returnable e-commerce packaging. As they launch in the UK, we believe Movopack is perfectly positioned to lead the charge in transforming how brands implement sustainable practices, and we are glad to support their mission.”

Lukas Seemann, senior investment manager at Greiner Innoventures, added, “Our investment in Movopack reflects our commitment to driving innovation within the packaging industry, particularly in offering sustainable approaches. By supporting Movopack, we are investing in a promising startup dedicated to reusable packaging solutions, which aligns with our strategic focus on circular economy initiatives.”