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FedEx Punts on Super Bowl advertising (The Lakeland Ledger)

Saying ‘times have changed,’ FedEx Corp. announced it will not advertise during Super Bowl XLIII, set for Tampa on Feb. 1. FedEx has run ads during the Super Bowl broadcast for the past 12 years and has had an advertising presence in 18 Super Bowls since 1989. In a posting on its Web site Monday, director of advertising Steve Pacheco said, ‘there…

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