Royal Mail unveils first talent-led campaign

Royal Mail has unveiled its first-ever campaign driven by talent to highlight the simplicity and convenience of its modern parcel-sending options.

Created by independent media agency the7stars, this initiative represents Royal Mail’s most extensive brand campaign to date, featuring its widest multi-channel deployment. It premieres this evening across ITV, Channel 4, and Sky.

Produced by all things and helmed by director Pete Roe, the 30-second advert offers a fresh perspective on Royal Mail’s Send it Your Way creative platform. It features a diverse cast of beloved presenters and comedians, each imagining imaginative ways to send and return parcels.

The ad kicks off with ITV presenter and comedian Judi Love, whose enthusiastic dog is assigned the task of delivering a parcel to Scotland. Then, Channel 4’s The Last Leg co-host Josh Widdicombe constructs a DIY rocket, packed with parcels and ready to launch. Lastly, ex-footballer and Sky Sports pundit Micah Richards races through a TV studio in a golf cart, parcel in hand.

The campaign spans linear TV, BVOD, and SVOD platforms, aligning with high-profile shows such as Celebrity Gogglebox, Coronation Street, Formula 1, Sky News, and coverage of the Women’s Euros as part of a high-impact launch strategy.

Additional support comes from radio, outdoor billboards, social media, and digital platforms.

A nationwide programmatic out-of-home (OOH) campaign by AMV will enhance targeting via high-dwell-time formats in roadside and public transport locations.

All media planning and buying is handled by the7stars, with activity running throughout July and a second burst scheduled for October, focusing on sending and collecting services.

Heidi Kieran, Head of Consumer Marketing and Brand at Royal Mail commented: “We’re making sending and returning parcels easier than ever- whether it’s through our network of local shops, lockers, or even nearby postboxes. People now have more choice and convenience to fit their busy lives. This campaign is all about celebrating those options and helping more people discover just how simple sending and returning can be.”