Zara Tindall’s favourite designer, Rebecca Vallance, who is responsible for the Royal’s ultra stylish looks sets her sights on dressing Kate Middleton

Rebecca Vallance is fast emerging as the royal designer to watch, and if recent appearances from Zara Tindall and Princess Beatrice are anything to go by, it may only be a matter of time before her creations are seen on other members of the royal family.

‘It would be wonderful to dress both the Princess of Wales and Queen Mary,’ the Australian designer has said, naming the two royal women firmly at the top of her wish list.

With both Catherine and Queen Mary already known to favour Australian fashion, Vallance’s ambition feels less like a dream and more like a natural next step.

That momentum was on full display recently when Zara Tindall once again demonstrated her impeccable fashion credentials at the Magic Millions on the Gold Coast.

Effortlessly polished yet perfectly suited to the sun-soaked setting, she chose a vivid blue puff-sleeved midi dress with darker blue shimmering embellishment across the bodice. The look was unmistakably Rebecca Vallance.

Structured yet feminine, striking without being flashy, the dress encapsulated everything that has made the Sydney-based designer such a favourite among royal women seeking modern elegance.

For Vallance, moments like this still carry enormous meaning. ‘It’s always such an incredible moment to see anyone from the royal family wearing your pieces,’ she shared. While the global exposure is undeniable, she is clear that the emotional significance outweighs any commercial benefit.

Zara Tindall has long been one of Vallance’s most loyal high-profile supporters, repeatedly turning to the brand for race days, formal engagements and international appearances. 

Zara balanced looking demure while still flashing her legs in this navy embellished mini dress thanks to the high neckline and puff sleeves which balanced the silhouette

Her endorsement has helped cement the label as a reliable choice for polished, contemporary royal dressing.

The relationship between Zara and the designer developed organically. Vallance first noticed the royal’s affinity for the brand when images of Zara wearing her designs began appearing on social media.

‘We became friends with her stylist, and I was lucky enough that she attended our relaunch in Harrods in London a few years ago,’ Vallance recalled. ‘Zara was just such a delight, so down to earth and so lovely.’

‘Since then we’ve been collaborating together. We love working with them. Zara’s a really lovely lady,’ she added, speaking warmly of a partnership built on mutual respect rather than formality.

The designer’s royal reach does not stop there. In recent years, Princess Beatrice, who has undergone a much-discussed style evolution, has increasingly gravitated towards Vallance’s clean-lined, structured dresses that flatter her figure while maintaining a polished, modern feel, reinforcing Vallance’s growing status as a designer who understands the subtle demands of royal dressing.

Despite the undeniable sales boost that comes when a royal steps out in one of her designs, Vallance remains grounded about the wider impact.

‘The second the images are released to the public and in the media, you definitely do see a correlation between what they’ve worn and what’s sold online or in our stores. There’s no doubt about it,’ she explained candidly.

Yet she is quick to stress that commercial success is not the driving force. ‘There’s definitely a very strong correlation between the royals and sales. But it’s more that we’re very honoured to be dressing them rather than it being a commercial thing.’

Zara supported designer Rebecca Vallance as they posed arm in arm at her 2023 Harrods store opening and for the occasion she chose a backless jewel encrusted midi dress which she wore to King Charles’s birthday dinner later that evening

Glittering in velvet and bows at a Rebecca Vallance launch party in 2023, Princess Beatrice modelled a festive adorned midi dress with puffed sleeves and a figure-flattering fit

Part of that honour, Vallance believes, lies in the way royal women approach fashion.

 ‘One of the great things about the royal family is they do re-wear their dresses,’ she explained. ‘I think that’s a beautiful thing.’ 

In an era where sustainability and longevity are increasingly valued, Vallance’s designs are created to stand the test of time, making them ideal for repeat appearances.

That emphasis on durability, elegance and thoughtful design is precisely why Vallance’s work resonates so strongly with royal women.

 Her dresses are designed to photograph well without relying on trends, offering a sense of occasion without overpowering the wearer.

It is also why her ambition to dress the Princess of Wales and Queen Mary feels so fitting. 

Catherine has long been praised for her ability to balance tradition with modernity, while Queen Mary, an Australian by birth, has consistently championed designers from her homeland.

This means Vallance’s refined yet contemporary approach would sit comfortably alongside both women’s wardrobes.

At Royal Ascot last year Zara wore an altered version of the ‘Skye’ dress, which had been modified from its original mini to a more moderate mid-length

Princess Beatrice chose this red belted gown by Rebecca Vallance for a conservation event in Kew Gardens in 2025

There is a shared sensibility at the heart of Vallance’s growing royal appeal. 

‘I think Rebecca Vallance is for an elegant woman. So I guess that plays into the royals as such,’ she shared, succinctly capturing the connection between her brand and the women who wear it.

So, as Zara and Beatrice continue to showcase her designs on the international stage strengthening royal connections, and with the Princess of Wales and Queen Mary firmly on her radar, the designer’s ascent within royal fashion feels increasingly assured.