Jessica Kong Joins Loungefly as General Manager

Loungefly, the wearable-storytelling lifestyle brand from Funko, has announced the appointment of Jessica Kong as General Manager. Kong will join the leadership team at Funko overseeing Loungefly’s global business, including brand strategy, product, partnerships and licensing, and omnichannel growth across retail, direct-to-consumer, and e-commerce.

Loungefly is Funko’s fashion-forward line of apparel and accessories, blending contemporary style and fandom. Known for its collectible mini backpacks, totes, crossbody bags, wallets and more, Loungefly transforms iconic pop culture moments into wearable storytelling, partnering with leading entertainment franchises including K-Pop Demon Hunters, Wicked, Lilo & Stitch, and Pokémon — to deliver thoughtfully designed, high-quality pieces that celebrate fandom with creativity, craftsmanship and flair.

“Jessica’s proven track record of scaling consumer businesses while building emotionally resonant brands makes her a powerful addition to our team,” said Husnal Shah, Chief Product Officer of Loungefly. “She brings operational expertise and cultural intuition that will help us expand Loungefly as a platform for fan storytelling, deepen our connection with fans and unlock new growth opportunities globally.”

“Loungefly has built an incredibly powerful connection with fans by turning culture into products people truly love,” said Jessica Kong. “I’m excited to join the brand at this pivotal moment to strengthen the operating foundation, scale the business thoughtfully, and expand opportunities across new categories, partnerships, and markets while staying true to the creativity and fandom that define Loungefly.”

Kong is a seasoned consumer and lifestyle executive with more than 15 years of experience driving growth for global brands across entertainment, fashion, luxury, and experiential businesses. She has deep expertise in P&L leadership, partnerships and licensing, brand marketing, and omnichannel growth, with a focus on building culturally relevant, fan-driven brands.

Most recently, Kong served as General Manager, West Coast at Fever Originals, where she led U.S. growth and operations across the live entertainment business through expanded partnerships with major studios, IP owners, and venue partners. She was previously Senior Vice President of Operations at Kelly Wearstler Lifestyle, where she helped scale the award-winning studio into a global luxury lifestyle brand, more than doubling revenue and developing partnerships with brands including Louis Vuitton, Pinterest, and GMC Hummer. Earlier in her career, she advised Fortune 500 and private equity–backed consumer and retail companies at McKinsey & Company.

Kong holds an MBA from The Wharton School, an MA in International Studies from the Lauder Institute at the University of Pennsylvania, and a BS in Business Administration from Northeastern University. She has lived and worked in seven countries, is fluent in Spanish and Korean, and brings a global, consumer-first perspective to building brands at scale.