Super Bowl Ads a Bargain? (TVWeek)

Super Bowl stalwarts General Motors and FedEx are sitting on the sidelines this year. NBC is still hawking unwanted inventory a week before the event. A Miller High Life campaign is mocking rival Anheuser-Busch’s seven spots in the big game as an out-of-touch extravagance. They must have a point, right? Surely, spending $3 million on a Super Bowl ad in the midst of a crushing economic downturn …

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