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Timing of direct mail campaigns is crucial, GI Direct survey shows – PrintWeek

admin June 15, 2009 Royal Mail Leave a comment 208 Views

Timing of direct mail campaigns is crucial, GI Direct survey shows
PrintWeek, UK
In a survey of 1000 consumers commissioned by the company, two-thirds said the timing of direct mail pieces is most likely to result in a response. The results are backed up by a Royal Mail study showing that those in the financial sector are most …

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