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NBC To Use MSFT's Tech For Selling Some TV Ads; Staying Away From … – Reuters


InteractiveTV Today [itvt]

NBC To Use MSFT's Tech For Selling Some TV Ads; Staying Away From
Reuters
Google's slowly racking up deals in the space, after some early mis-steps, while eBay (NSDQ: EBAY) exited out of it mid last year, after struggling to get traction. —David adds: It's not surprising that NBCU is stressing that MSFT is not creating an
Microsoft wins deal to sell NBC adsCNET News
Microsoft lands deal with NBC for ad-campaign toolSeattle Post Intelligencer
NBC Taps Microsoft For Ad-Sales SystemWall Street Journal
StrategyEye (subscription) – Mediapost.com
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