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This October marks second month success for big rival
The battle for the title of cheapest supermarket has seen the downfall of the regular winner for a second time in recent months. In the past 24 months, Aldi has been named cheapest by consumer champion Which? a whopping 22 times.
But, as previously reported, budget supermarket rival Lidl took the crown in July and now it has done it again, with Which? analysis revealed a shopping list there in October again cost less, just, than in Aldi. Its success, for the second time in recent months, came after a comparison of 70 items.
At Lidl, these came to £120.46 on average in October and a fraction less, £120.38, for members of its loyalty scheme Lidl Plus, reports The Mirror. The price of an identical shop at Aldi cost on average £121, so it’s a pretty close-run thing.
The 70 items included both branded and own-brand items, such as Birds Eye Peas and Hovis bread as well as milk and butter. It is reported that Tesco shoppers would have paid £134.89 last month for these, or £133.38 with a Clubcard, while the total bill for Sainsbury’s was £139.68, or £136.79 with a Nectar card.
Which? also compares prices for a longer list of 187 items but Aldi and Lidl are not included in this as they have a smaller range of products compared to the other supermarkets. Here, Asda once again proved the cheapest for the bigger shop, where it cost £469.11.
The same shop would have come to £476.11 for Tesco Clubcard shoppers, and £481.34 at Morrisons with use of a More loyalty card. And Waitrose emerged as the most expensive for both the smaller shop, which came to £163.04 on average in October, and the bigger shop, which cost £541.55.
The analysis from Which? includes special offer prices and loyalty prices where applicable, but not multibuys. Its retail editor Reena Sewraz said: “Lidl has bagged the top spot as the UK’s cheapest supermarket for the second time in just a few months, according to our latest price analysis, showing that it can beat Aldi even for those who aren’t signed up to its discount scheme.
“The longer list of groceries shows that Asda continues to be one of the UK’s cheapest supermarkets and a good option for those who want to choose from a larger range of branded goods. High food prices are still a growing concern for many households, especially as we approach Christmas, but our analysis shows it pays to shop around; simply choosing one supermarket over another could save you 26%.”
Cheapest supermarket in October for 70 items
- Lidl – £120.46 (with Lidl Plus – £120.38)
- Aldi – £121
- Asda – £132.69
- Tesco – £134.89 (with Clubcard – £133.38)
- Morrisons – £135.41
- Sainsbury’s – £139.68 (with Nectar – £136.79)
- Ocado – £151.57
- Waitrose – £163.04
Cheapest supermarket in October for 187 items
- Asda – £469.11
- Tesco (with Clubcard) – £476.11
- Morrisons – £482.73 (with More card – £481.34)
- Sainsbury’s (with Nectar) – £486.48
- Tesco – £510.80
- Ocado – £514.08
- Sainsbury’s – £521.42
- Waitrose – £541.55
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