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AN appeal has been lodged against the decision not to grant permission for a pair of giant LED advertising screens facing motorists travelling in both directions on Chester’s Hoole bridge.
The screens, which would feature static illuminated advertising changing every ten seconds, were earmarked for land at the Royal Mail depot.
Among the reasons for refusal was the “detrimental” impact the screens would have on public safety next to a busy carriageway.
Alight Media is appealing the decision and the case is expected to be considered by The Planning Inspectorate in the week commencing October 26.
The matter will be determined by way of a written representations procedure.
In a report recommending refusal, case officer Emily Reed states: “In summary, the proposal would appear out of keeping with its surroundings and include signage on land not associated with the advertisements.
“The illumination type and scale of the proposed signage also adds to the adverse visual amenity impacts. The scheme would also be detrimental in terms of public safety as a result of being illuminated with changeovers, adjacent to a busy carriageway.
“While the covering letter accompanying the submission suggests that the proposal be subject to planning conditions, it is not considered that such restrictions would be sufficient to overcome the harm that has been identified in relation to either visual amenity or public safety.”
In its planning application, Alight Media had said: “We believe advertising at this site will not undermine the character and setting of the area, or pose any public safety concerns.”
