Direct mail championed in new UK researchPost and ParcelCombining direct mail with other marketing activities increases campaign payback by up to 20%, new research from Royal Mail has shown. …and more » More: continued here

NEW YORK (TheStreet) — eBay will host its first analysts day in nearly two years on Thursday, leaving Wall Street awaiting answers to some big-picture questions. =”Scripts/swfobject_modified.js” type=”text/javascript”if !IE–endif–Content on this page requires a newer version of Adobe Flash Player.if !IE–endif– Since the e-commerce giants last meeting in March 2009, …

Cherish is the word: Author mines David Cassidy infatuation for new novelWinnipeg Free PressShe trolled eBay for memorabilia featuring the "Partridge Family" star and pored over old fanzines adorned with the singer's smiling visage, …and more » More: continued here

eBay is offering cash guarantees of $200 or $450 for smartphone trade-ins in anticipation of the release of the iPhone 4 on Verizon later this week, while Best Buy is offering its Buy Back program for free for purchases through February 12. More: continued here

Times LIVE Customs destroyed Trezeguet World Cup final jerseyTimes LIVEOlivier Demolis, a collector of famous footballer jerseys living in eastern France, told Le Dauphin Libere newspaper he bought the jersey last year on eBay, …and more » More: continued here

Striking cabdrivers expected back at Dallas City Hall todayDallas Morning News (blog)"There are about 700 to 800 cabdrivers that are about to have to apply for food stamps and housing assistance as a result of this policy," Bond said. …and more » More: continued here

MP blasts Royal Mail'postcode lottery'myHermesA Conservative MP has criticised Royal Mail for creating a "postcode lottery" which means many of his constituents pay high insurance premiums. …Ribble Valley village in high-risk insurance rowBlackburn Citizenall 3 news articles » More: continued here

The Grand Rapids Press – MLive.com State cracking down on college students who get food stampsThe Detroit NewsLansing — College students in Michigan will face stricter requirements for food stamp eligibility starting in April, the Michigan Department of Human …Most Michigan college students will be ineligible for Bridge Card food …

At a meeting with analysts, EBay will unveil its strategy for the mobile version of PayPal, the BillMeLater service and its open-platform effort, which lets outside programmers work with its software, the San Jose , California-based company said. More: continued here

WK Kellogg Foundation doubles food stamps at farmers marketsWWMT(NEWSCHANNEL 3) – The WK Kellogg Foundation is reaching out to low-income families in Michigan by doubling food stamp benefits at farmer's markets. …W.K. Kellogg Foundation Provides $1.2 Million for Healthy Food by Doubling …PR Newswire (press release)all 8 news articles » More: …