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The independent, family-run bakery said it received a ‘dishonest’ one-star review
An independent Welsh bakery said a “dishonest” one-star review has “knocked the wind out” of them. O’Connell’s Bakery in the market town of Abergavenny said the “damaging” review could undo much of their hard work and made them question what sort of person would do something like this.
In a social media post, O’Connell’s said it received the negative rating through a third-party platform. The reviewer claimed a delivery never arrived, but O’Connell’s said tracking confirmed that they accepted the parcel.
They described the review as “next-level dishonest” and “damaging”, adding that a false review like this one can “undo weeks of hard work, affect visibility, trust, and sales”. Always keep on top of the latest Welsh news with our newsletter
A post from O’Connell’s Bakery said: “Honestly, this has knocked the wind out of us.
“Customer places an order on a platform we use. Photo evidence of tracking shows them accepting the parcel. Royal Mail GPS and Google Maps confirming it’s their front door open with the resident recieving our parcel… and then leaving a one-star review claiming it never arrived is next-level dishonest.
“This kind of behaviour isn’t just ‘annoying’ — it’s damaging. For small businesses like ours, one false review can undo weeks of hard work, affect visibility, trust, and sales, and genuinely make you question why you even bother selling on platforms at all.
“We pour our time, money, and hearts into what we do. We don’t have big teams, legal departments, or endless margins to absorb this stuff. It makes you want to pull the plug completely.
“I truly don’t understand how people can do this and sleep at night. Dishonesty like this shouldn’t be rewarded — if anything, it should be called out and banned from social platforms. I do believe in karma though… and I hope you at least chew your bakes properly.
“To our genuine customers: thank you. You’re the reason we keep going.”
The bakery received an outpouring of support from their regular customers after they shared the post.
One person said: “How awful! I’ve never had a problem receiving my orders and can also confirm they have always been delicious. I think all the very positive reviews and comments and all the amazing interaction from you guys show the truth. People like those trolls just show how low in morals they are.”
Another said: “Absolutely disgusting thing to do to a brilliant family run business”
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