Big marketers like AirBnb and eBay are using Facebook to see which ads are a waste of money – Business Insider


Business Insider

Big marketers like AirBnb and eBay are using Facebook to see which ads are a waste of money
Business Insider
Marketers like Airbnb and eBay are increasingly using scientific tests to run different ads across different segments of audiences, and then using the results to shift budgets accordingly. Such tests help to measure incremental returns on a particular

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