Bold marketers aim for coveted college targets (Wisconsin State Journal)

Last semester, a man dressed as a FedEx employee burst into Kristopher Olds’ geography class, announcing he had a package for a student in the 70-person class. It turned out he was no delivery man, but a marketer for the energy drink Red Bull — and the box was full of the product. Red Bull promoters hit up at least three classes across campus in a guerilla marketing campaign. Although that …

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