 The Guardian |
Brands line up bid to grab Olympics outdoor ad space
Marketing Week Coca-Cola, McDonalds and Adidas are among major brands that will be able to bid on an eBay-style platform to secure outdoor advertising space for the London 2012 Olympics from today (April 4). London Organising Committee for the Olympic Games (Locog), … Olympic Games outdoor ad space auction begins online Online auction instigated for Olympics ad space |
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