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Cadbury is bringing its Christmas ritual, Secret Santa, back into the real-world.
Fans will be able to visit a Cadbury Postal Service and send that special someone a bar of chocolate, in secret and for free.
On the day, Secret Santas can choose from a selection of Cadbury chocolate bars including classic Cadbury Dairy Milk and a host of Cadbury Dairy Milk flavours including Winter Orange, Winter Wonderland, Oreo, Caramel, Wholenut and Fruit & Nut.
Kicking off in Cardiff on November 20, the Cadbury Postal Service complete with the iconic Cadbury purple post box will be popping up in Edinburgh, Liverpool, London, Manchester and Birmingham, allowing visitors to become a Secret Santa on the spot.
Full dates are
- 20th November – Cardiff, CW1 Church Way
- 25th November – Edinburgh, Castle Street
- 27th November – Anfield Stadium, Liverpool – Liverpool vs Southampton
- 4th December – London, Southbank
- 11th December – Etihad Stadium, Manchester – Manchester City vs Wolves
- 18th December – Birmingham, St Martin’s Square
To help make Christmas special for everyone this year, Cadbury has once again partnered with the Trussell Trust, a charity that fights hunger and works to end the need for food banks in the UK.
For every Cadbury Secret Santa sent, Cadbury will also donate one bar on your behalf to someone who needs to use a food bank in the Trussell Trust network.
Emma Paxton, Senior Brand Manager for Cadbury Christmas said: “We can’t wait for Cadbury Secret Santa to be a physical pop-up once again – bringing it back into the real world feels truly festive! With our glass and a half spirit, we’re particularly proud to be renewing our partnership with The Trussell Trust to help them with their important mission to fight poverty. We’re looking forward to fans embracing their generous spirit again this year and sending a delicious secret something to someone special.”
Emma Revie, Trussell Trust CEO said: “This December, food banks across our network face giving out over 7,000 emergency food parcels a day to families and individuals who are living in crisis. Christmas is supposed to be a season of joy and celebration – but for too many people it can also be a particularly tough time of year as they struggle to cover the basic costs of living such as heating, bills, food and other essentials.
“This is why the support of partners like Cadbury is so important as we work together to end the need for food banks in the UK. By becoming a Cadbury Secret Santa, you will be helping to make the festive season that little bit more special for people who find themselves needing a food bank at this time of year.”
For more information about the Cadbury Secret Santa campaign and how you can get involved, visit https://secretsanta.cadbury.co.uk/.
