Google Loses eBay Classifieds To adMarketplace On-Site Search Ads – MediaPost Communications
MediaPost Communications Google Loses eBay Classifieds To adMarketplace On-Site Search AdsMediaPost CommunicationsFor eBay Classifieds, moving from Google to adMarketplace drove-up click-through rates by 10% across the sites during the past six months, and experienced 49.8% increase in eBay Classified's yield as measured by effective CPM. The increase in …eBay Classifieds Boosts Mobile and Tablet Yield with…