RudeVC: Can eBay’s failure in China teach us something in Europe ? – The Rude Baguette
The Rude Baguette RudeVC: Can eBay's failure in China teach us something in Europe ?The Rude BaguetteThe announcement led me thinking about eBay's failed foray into China back in 2004, and more broadly, the perils of underestimating the importance of local knowledge when entering foreign markets. Although today Paypal is viewed as the jewel of…