ebay

Responses to eBay Research Damning Search Marketing: eBay's Ads Were …Marketing Vox NewsSearch engine advertising trades are excoriating eBay for it's recently published research indicating that search engine advertising isn't as profitable as simplistic analysis would suggest. The best point they make: eBay's ads have been terrible … More: continued …

eBay (EBAY) Study Sparks Debate About Value of Google (GOOG) Paid SearchStreetInsider.com (subscription)eBay tested the theory by "going dark" and concluded that brand-keyword ads have no short-term benefits. "For a well-known brand like eBay, the efficacy of SEM is limited at best" said researchers. Researchers also said they think well …

Is eBay wrong about the value of paid search?Econsultancy (blog)This week, eBay released a study into the effectiveness of paid search ads which concludes that, for the auction giant at least, 'the efficacy of SEM is limited at best'. It's an interesting study, and well worth a read, but the …

eBay Claims Google Ads Don't Perform Well; Clearly eBay Needs New AdWords …Search Engine Roundtableebay google BBC reports that eBay is questioning the real ROI and benefit of them spending millions of dollars with Google through their AdWords program. eBay released a report claiming that paying for Google AdWords has …

Special Situation Coming Soon, a Look Inside CELG, CVX, AMGN and EBAYMarketwire (press release)NEW YORK, NY–(Marketwire – Mar 15, 2013) – Moments ago, gainerhunters.com released another issue of its world-class newsletter in which it took time to review and explain some of the most talked about situations on wall street …

Your Earnings Season Preview: eBaySeeking AlphaPast Performance: Over the past four years, eBay (EBAY) has been a chronic "under promise and over deliver" company. eBay has not missed EPS expectations in a single quarter the last four years. A major driver for growth has been the mobile payment … More: …

How Not to Run a PPC Campaign, Inspired by eBay's AdWords #FailSearch Engine JournalEarlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don't Work?” Apparently the company turned off their AdWords ads in a third of their markets and found no appreciable …

Big News: E TRADE Financial Corporation, eBay Inc, ArcelorMittalMarketWatch (press release)Mar 14, 2013 (ACCESSWIRE-TNW via COMTEX) — NEW YORK, March 14, 2013 – vb-news.net, one of the leaders in providing investment alerts on U.S. stocks are announcing Investment Highlights on E TRADE Financial Corporation, eBay Inc, ArcelorMittal. More: continued here

Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their AdWords ads in a third of their markets and found no appreciable loss in sales. Much in the same way that Ask Jeeves did back …

Thursday movers: Apple up 1% ahead of Samsung showMarketWatch$EBAY: EBay (NASDAQ:EBAY) shares rebounded 1.6% after Ken Sena at Evercore Partners said the selloff on Wednesday triggered by concerns about MasterCard Inc.'s (NYSE:MA) fee increase was excessive. “Upon closer assessment of the MasterCard …and more » More: continued here